Wednesday 15 June 2011

After hours

I'm not usually the type to talk about one off things I've been to which are no longer on but what the heck rules are made for breaking and all that (insert your own cliche if you want).

I had a bloody good night last night and not just because of the free food and booze. I went to the Puma/Vice After Hours party which I'm sure most of you heard about.

In between skanking to some top hip-hop and kickin ass on Streetfigher/Ping Pong I was questioning the relevance of paid for media/advertising. Surely the solution to most brands problems can't be as simple as get a load of opinion formers in one place, feed em and get em pissed. It seemed to work pretty well last night so well done Puma/Vice. Keep your eyes peeled for the next one.



like