As some of you may know I work in advertising or more strictly speaking marketing services. It's a surprisingly complex field with media more fragmented than ever before and attention spans incredibly short, the average person (just who is that) is bombarded by over 3,000 marketing/sales messages a day.
What you really need when trying to engage with your audience is cut through. My favourite phrase for this is simple but effective. You don't necessarily have to reinvent the wheel just be interesting and relevant.
A You Tube page I saw the other day did just that. Check it out http://www.youtube.com/expendables
No comments:
Post a Comment