It literally slapped me in the face when I was waiting for the tube other day.
If politics was summed up in such a succinct and soluble manner with two unbiased views to select from I'm sure we'd see younger voters turn out in droves.
Like alot of good marketing it's wait for it........ Simple but effective.
Great work from AMV BBDO, their probably the UK's highest billing agency for a reason.
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