Will the big traditional agencies rule the roost. Could we see a return to the full service model or will agencies work in a significantly more collaborative manner with clients who have their own designers and creative directors.
One interesting view is of the agency without a creative department. Steve Henry one of the founders of the era defining HHCL talks about this alot on his blog and he's a creative!
Maybe we'll see small consultancies with incredibly talented strategists who don't just want to make ideas appear online or on telly because that's where their skillset is who outsource the actual production and are attached to a network of creative people who they draw upon depending on the task.
The Guided Collective are just that kind of agency. They send lots of multi talented creatives a brief, they shortlist the best ones and then make them happen.
They get the BIG idea with none of the costs and can pass those savings on to clients making for a happy Marketing Director.
Their recent campaign for Ted Baker was a little gimmicky but quite exciting. They tasked fashion bloggers with styling a shoot via twitter & a live video stream in a real fashion-off. It works on multiple levels: it's a nice piece of blogger outreach, use of social media and suits a cheeky brand like Ted Baker to a T.
Check it out
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