Simple but effective

The professional I most admire is not a footballer or a lofty spoken QC it's an Adman. Nope it's not Sorrell it's Saatchi obviously

Charles not Maurice.

The man helped build perhaps the only advertising agency the man in the street recognises, helped create some incredible and iconic campaigns, became a much lauded art collector with a beautiful gallery and married Nigella. I haven't even mentioned his wit yet. Where exactly do you go from there?

I also quite like the brothers manta 'brutal simplicity of thought'. Of course technology and news ways of speaking to consumers play a massive part in selling products and building brands but it has and will always been about the idea.

For more on the 'Brutal simplicity of thought' mantra you can buy into it wholesale with the book released to coincide with the V&A exhibition as part of London Design week.

See you there.