What you'll see a lot more of in retail is an effort to increase your dwell time. All Saints now have iPads in stores and you'll also notice a lot more cafe's in stores. Acne does this in a low key manner with it's lovely top floor garden.
The atmosphere in the shop was typical Nordic cool, there aren't many places you walk in to be serenaded by a gentleman playing a yellow lemon piano.
I'm pretty sure the shop will be a success. I've been a fan of Acne (Ambition to Create Novel Expressions) for a while, particularly how they grew out of a multi talented collective which encompasses design, advertising, film and fashion.
Unfortunately I wasn't allowed to take pictures and my stealth mode wasn't working but this is definitely a store worth seeing. The store has a perfect location on Dover street so you can pop into DSM and A.P.C while you're at it.
That's what I call shopping
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