Wednesday 20 July 2011

Wetsuit


I think this is a real show stopper of a campaign so thought I’d share it with you. Sony tasked Anomaly with engaging fans of The Vaccines and ensuring as many of them bought the bands new album as possible (not sure they need that much help)

Anomaly responded with a campaign which encouraged users to take instagram photos of the band at festivals and upload them via Twitter. The best ones were then edited to make the bands official music video.

The campaigns interesting as it joins up various social media, makes the fans feel part of something and as the first crowd sourced video via instagram is a great piece of PR for the agency. Click the link for a gander


 

No comments:

Post a Comment

like